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WFAE AUDIENCE SNAPSHOT

WFAE is Charlotte’s NPR, where the intellectually curious dig into ideas and inspiration for their next big thing.

Each month, more than 355,000 different people listen to WFAE.

 

Source: Nielsen Audio PPM, Charlotte Metro, Jan-Dec 2018, A18+ M-SUN 6A-12M

Educated
113% more likely to hold a postgraduate degree

Influential
90% more likely to work in management, business or finance

Affluent
50% more likely to earn a household income of $100k+

Cultural
104% more likely to attend a symphony, concert or opera

CommunityMinded
85% more likely to donate money to social care causes

Source: Nielsen, Charlotte Metro, Scarborough R2 2018 Aug 2017-Aug 2018, A18+

LEARN MORE

Thought and opinion leaders rely on WFAE to deliver factbased journalism. Download a copy of the WFAE Media Kit to learn more about our influential audience.

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