WFAE AUDIENCE SNAPSHOT
WFAE is Charlotte’s NPR, where the intellectually curious dig into ideas and inspiration for their next big thing.
Each month, more than 355,000 different people listen to WFAE.
Source: Nielsen Audio PPM, Charlotte Metro, Jan-Dec 2018, A18+ M-SUN 6A-12M
113% more likely to hold a post‑graduate degree
90% more likely to work in management, business or finance
50% more likely to earn a household income of $100k+
104% more likely to attend a symphony, concert or opera
85% more likely to donate money to social care causes
Source: Nielsen, Charlotte Metro, Scarborough R2 2018 Aug 2017-Aug 2018, A18+