Become a Sponsor

CONNECT WITH YOUR CURRENT AND POTENTIAL CUSTOMERS

Charlottes NPR® News Source

Charlotte from Romare Bearden Park with WFAE

Influential leaders and lifelong learners rely on WFAE for in-depth news and diverse perspectives to inform their decisions and make the day more interesting. The region’s source for NPR news and regionally relevant reporting gives greater Charlotte’s influencers trusted macro and micro context for their decisions.

Partner with us to be a brand preferred and shared with others. 

MODERN AUDIO WITH TIMELESS APPEAL

A forum for the breadth of topics that reflects the rhythms of the region, the educational mission of WFAE anchors the passionate bond our community shares with us.

WFAE accompanies news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.

Charlotte from Romare Bearden Park by James Willamor-1-1

SPONSORS GET RESULTS

82%

of listeners take action in response to a public radio sponsorship message

73%

of listeners hold a more positive opinion of a company that supports public radio

70%

of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar, NPR State of Sponsorship Survey, April 2021

WFAE's audience in Charlotte and beyond

OUR FANS SHAPE CHARLOTTE

An influential audience actively connecting with content to inform their decisions

Educated
They prioritize education and lifelong learning

Influential
They drive trends among corporate and social networks

Affluent
With discretionary income, they have immense purchasing power

Cultural
Passionate about the arts, they find inspiration at cultural events

Community-Minded
They lead and participate in community initiatives

HOW SPONSORSHIP WORKS

  1. We create engaging and unique messaging based on your needs
  2. Our highly engaged audience receives your messages in a clutter-free environment
  3. Our audiences take action to support your brand
How advertising on NPR with WFAE works